Category Archives: Digital Marketing Strategy
This is the age of advanced digital excellence and creativity. Today, everyone ranging from a toddler to a grandfather in almost all homes are technology savvy and is acquainted with the latest gadgets and its use. The tools that are available for organizations for online marketing are so many including internet, direct to home television, MP3 players etc. All these marketing technologies are clubbed together as digital marketing.
Sometimes, people do not understand and differentiate internet marketing and digital marketing. However both of these categories are different even though they are inter related. Digital Marketing mostly use two main tools for promotion of goods which are:
Pull Strategy: This is the tool which an organization uses while creating a web page, blog, forum, video/audio streaming etc. This is done in order to create attract attention of the consumers who might search for the products online.
Push Strategy : Just like its name, this strategy diligently pushes the information directly into the prospective consumers through messages, RSS feeds, Podcasts, Phone
Both these strategies have their own disadvantages and advantages while used as digital marketing and has to be used accordingly.
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To develop a good and effective marketing strategy for any product or brand, it is essential to have seven fundamental pillars as the founding stones. It is important for any organization to have a fixed and well sorted out strategy if they want their marketing to work. If the product or the service has enough potential to market online then these are essential to build the digital marketing strategy.
Objective of Marketing: When the organization has decided to go ahead with marketing online, first thing that has to be assessed is the main objective. This has to clearly defined in the beginning as to what the basic and extended goals are for a specific period of time. The objective should not just be confined to financial needs but should be more aimed at the wholesome development of the organization. It would always be better for the organization to chart out its needs and goals specifically so as to ensure clarity.
The Target Audience: Once the objective is clear, the organization has to analyse its target audience. Always remember that your product/ service may not cater to everyone rather there would be a clear segment of people who are interested in buying your product. So understanding them would help you in deciding what sort of a strategy you should adopt so as to engage them.
Insight and required data: getting more and more information would always benefit in getting more clarity as well as insight. But just getting information and data is not enough. Only when it is converted into meaningful insights which could practically be executed, would help you achieve the desired results. So a good marketing professional should be able to analyse and understand the data that’s available and should be capable enough to convert it into effective strategies.
Right Platforms: Once you have the required data, the objectives and know the target audience, it is important to find the platform that is most apt the kind of marketing strategy that has been planned to put forth. Not every platform would be suitable, it is highly related to the target audience. Most of the organizations do intense research on all the available platforms, in order to identify which would work best for them.
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