2010 has been called the year of Conversion Optimisation, in some circles even the new SEO (sorry guys but I’ve honestly heard it!). The process of turning visitors into customers however, has been around for much longer than the last few years. The print industry has been split testing adverts for many years before websites…
What can conversion analysts learn from supermarket psychology (and Cicero)?
Posted by
Rob
Jackson on
01 June 2010
Usability, conversion-optimisation
Elisa Group Receive 'Fastest Growing Partner Award' from Omniture
Posted by
Rob
Jackson on
19 May 2010
Company News
Today Mike Potts, founder of Elisa Interactive Group recieved the prestigeous “Fastest Growing Omniture Partner” award for EMEA in recognition for their work as an authorised services partner. Stephan Van Herck, VP for Adobe in Europe, presented the award at a ceremony in London’s Metropole Hilton during the build up to this year’s Omniture Summit….
Conversion Rate Optimisation 2.0
Posted by
Rob
Jackson on
10 May 2010
conversion-optimisation
Why do Conversion Optimisation? Multivariate and A/B testing have now been commonplace in the digital marketing industry since Google launched their Website Optimiser beta back in 2006. The ability for marketers to actively effect the conversion rates of their campaigns, post-click, represented a huge shift in user persuasion and the practice has been widely accepted…