A post written by Daniel Rodriguez on www.trucosoptimizacion.com and translated into English. You can find the original here. A few months ago our sister site Trucos Optizacion made its first insight into the field of behavioral targeting, suggesting segmentation as a key way to optimize and then contemplated the posibility of using segmentation as a…
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Remarketing for dummies with BTBuckets
Posted by
Rob
Jackson on
11 November 2010
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Interflora take hypocrisy to the court (or is it just broad match?)
Posted by
Rob
Jackson on
18 October 2010
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It’s been coming for a while. As soon as Google announced in 2008 that advertisers could bid on competitor’s trademarked terms we all knew there would be a legal kick off. Today we hear from the BBC that Interflora have begun legal proceedings against Marks & Spencer for bidding on their brand terms via Google Adwords….