The 2011 IBM Tech Trends is a report that contains surveys of more than 4,000 IT professionals from 93 countries and 25 industries. The report offers a roadmap into the future of where technology is headed over the next two years. The most popular technology trends in 2011 report according to IBM were Mobile computing, Cloud computing, and Social business. However, Business Analytics saw the highest rate adoption tendency at 90% when compared with other technology areas.
We all know Social, Mobile and Cloud computing are hot topics in the current world of digital business. This report shows developers, system analysts, and IT project managers recognise that Business Analytics is important as companies are challenged to automate processes and make sense of ever-increasing amounts of data. Business and web analytics is a key component in turning that data into actionable information and insights.
How organisations plan to use business analytics
The percentages in the image bellow mirror some of the ways which Elisa DBI help clients to leverage web analytics.
Automation and streamlining processes help to deliver analytics more efficiently saving man hours and money. Automation also assists in the elimination of human errors which can be critical in business intelligence reporting.
IBM report that 37% of organisations want to provide education on use of business analytics tools for new users. This is also a key part of what Elisa DBI provide after setting up the web analytics solutions. Without a good understanding of the web analytics platform data interpretation can be misleading.
Elisa DBI also help companies to integrate web analytics data into an existing infrastructure using APIs. According to the report 35% of organisations are planing to do that in the next two years.
IBM Tech Trends also claim that two-thirds of respondents report a less than 50% increase in the amount of business analytics work in their organisations over the past year, as organisations are concerned that they will face difficulty when integrating sophisticated analytics capabilities into existing technology and in educating people on how to make the most of the new insights.
In addition, according to a study by MIT only 17% of companies use more than 75% of data they collect. The same study says that companies who do use data to drive decision making are 40% more efficient than those who don’t. Companies understand the need for data but are still struggling to make the most out of it.
Other technology areas
Here are other technology areas in the 2011 IBM Tech Trends reort.
Mobile computing is here to stay, and offers room for IT professional growth as more and more organisations build mobile applications. According to the surveys 70% of respondents will continue developing for the Android platform over the next 24 months and 49% plan to develop for iOS.
Cloud computing offers new opportunities for technical professionals as businesses are moving beyond saving costs with infrastructure and beginning to build applications to innovate in the cloud.
Social business adoption for business purposes varies by country, depending on the perception of security concerns and local acceptance of this technology.
To sum up, this report is a clear indicator that business analytics, mobile and cloud computing, and social business technologies have passed niche status. Organisations are now seeing data-driven decision making as a key factor for success and web analytics is a core part of this.
Elisa DBI provide measurement and optimisation solutions to some of Europe’s most successful brands. The collection, configuration and interpretation of data is core to each of the solutions we provide, ensuring our clients stay ahead of the curve in their market.
You can find the summary of the 2011 IBM Tech Trends results Here.
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