As delegates and attendees gather in Las Vegas this week for the CES trade show they will be looking forward to hearing from the major media companies on how they plan to address leading edge issues such as how to adopt a multi platform business model to maximise the monetisation opportunities for their content. Those…
Why Richard Dawkins would appreciate Web Analytics and how to have a ‘digilogue’
Posted by
Kevin
Cochrane on
09 January 2012
Business Analytics, Business Intelligence
Analytics Leads the Way in the IBM Tech Trends Report 2011
Posted by
Tomas
Balciunas on
24 November 2011
Business Analytics, Business Intelligence, Data, Data Analytics, web analytics
Tomas Balciunas takes a look at the findings from IBM’s 2011 Tech Trends report and tells us why analytics is so important for business
Google Analytics Flow Visualisation Report: Path Analysis At Last
Posted by
Rob
Jackson on
19 October 2011
Google, Google Analytics, online marketing, path analysis, web analytics
Google have announced the launch of a new Flow Visualisation report that finally allows Google Analytics users to perform path analysis on their web data. Adam Gutteridge takes a first look at the tool.
Google Makes Search More Secure (and Adwords more attractive)
Posted by
Rob
Jackson on
19 October 2011
Data, Google Analytics, Privacy, online marketing, web analytics
Yesterday Google announced the were making search more secure by defaulting all Google.com users who are logged in to a Google Account to the encrypted SSL protocol (https). Here’s our view.
Real Time Tracking in Google Analytics
Posted by
Adam
Gutteridge on
05 October 2011
Google Analytics, Google Analytics Premium, online marketing, web analytics
Google Announced their Real Time tracking report for Google Analytics last week. This can let you look at your site and give you real time information on what’s happening on your site