If you are a tech worker, it is normal to spend ten hours each day in front of a computer. Even during the weekends you have family obligations, chores and check on some key projects from work. At the end of the day, you do not have the energy or time for exercise. If you keep this up and in next couple of years, you could be having a host of ailments like nagging pains and aches and life-threatening conditions. Take a look at several benefits of exercise.
The minds of tech workers are usually on overdrive when working on time sensitive projects. Regular physical activity can heighten their ability to learn new things and boosts memory. When you sweat, the production of cells in the hippocampus increases which is responsible for learning and memory. Tech workers should do exercises to develop brain power and also improve on vocabulary retention.
Exercise Manages Weight
Doing exercises helps stop excess weight gain and aids in maintaining weight loss. Tech workers are usually rooted on their desks from morning till evening and if you exercise you burn calories. Most tech workers often eat junk when working and they need to engage in any physical activity to avoid becoming overweight. You can be more active by doing simple things like taking the stairs instead of the elevator. You can also just buy an elliptical machine for your home and use it for at least 30 minutes a day. Not only will this provide you an effective cardio exercise, it will also workout your upper and lower muscles. If you need more convincing about the benefits of an elliptical machine, read more about it by browsing the internet for reviews.
Taps into creativity
Going to the gym can boost your creativity for up to two hours later. In fact, a gym session is better suited for tech workers who should be creative in the work they do. If you want your creative juices to start running, then hit the gym to refresh brain and body at the same time.
Another primary benefit of exercising is that it improves your health and fitness. Tech workers need to exercise regularly to help maintain and build joints, muscles, and healthy bones. Physical activity also reduces the possibility of disease and illness for certain body types.
The physical strain the tech workers undergo is dangerous for their health. Regular exercise can decrease the risk of heart disease for the workers. Any physical activity aids in the improvement of blood flow lower blood pressure and strengthens the heart muscles.
Tech workers do not get much exercise, and this can lead to obesity. With proper nutrition and daily exercise, they can prevent this.
It Reduces Stress
There is a lot of stress in a tech company and working out reduces the overall stress levels and improves the workers ability to deal with and respond to a mental taxing situation. Exercising is a way of biologically strengthening up the brain.
Tech companies should encourage the employees to exercise regularly to improve how the workers feel about themselves and work surroundings. When you exercise, your body releases endorphins and neurotransmitters into the brain. These are the body’s feel-good chemicals that assist tech workers in reducing stress and anxiety.
Tech workers usually work in a high-stress environment, and the effects of a workout can last a couple of hours after exercising and can snap you out of a bad day funk.
The benefits of physical activity for tech workers as highlighted above are beneficial both physically and mentally.Read More
The primary reason which drives many business into success is the by having an effective marketing funnel in its system. This is a process of converting a random stranger to be the customer of your product. This is strategically done by using a lot of techniques which makes him/her to move through your plan which is like a funnel. Marketing Funnel is further categorized into 4 main parts which are:
Awareness: In this stage the potential client is aware of the existence of this product or service. They may be random strangers who has just entered the website for something in particular. It is extremely important for you to retain their interest in the site, by showing them something that they would like. A call to action or a lead magnet is used to give them information on what they are looking for in exchange for their contact details, and you can also find out more about their visit to your website.
Interest: At this stage, they would have shown interest in some or any of your product. The information that has been collected before could be used here in order to show them that is more specific to them and their choice. This would also create a positive impact in their minds, as they would be happy as you have paid attention to their desires.
Desire: At this stage, there has been an interest shown by them in a service or product and they have all the information that is needed. Now a keen desire to own the product should be generated using an email or even call to action. You could make them realise how that product is going to help and improve them.
Action: This is the closest step to the actual buying of the product. In this step, you would have to convert this potential customer into a lead. The future customer has all the information required, knows the product as well as has the interest to buy them. In this step the consumer should be made aware of the price, payment options so as to make the decision.
This would not just help in getting new customers but would also encourage customers to buy from you repeatedly as the customer is most likely to have a positive buying experience. They might even tell others about your business which would bring a lot of business. This is an effective strategy that has been employed by many businesses with success. Knowingly and unknowingly we all must have encountered these strategies while being online.
Read also : The Top Digital Marketing TipsRead More
This is the age of advanced digital excellence and creativity. Today, everyone ranging from a toddler to a grandfather in almost all homes are technology savvy and is acquainted with the latest gadgets and its use. The tools that are available for organizations for online marketing are so many including internet, direct to home television, MP3 players etc. All these marketing technologies are clubbed together as digital marketing.
Sometimes, people do not understand and differentiate internet marketing and digital marketing. However both of these categories are different even though they are inter related. Digital Marketing mostly use two main tools for promotion of goods which are:
Pull Strategy: This is the tool which an organization uses while creating a web page, blog, forum, video/audio streaming etc. This is done in order to create attract attention of the consumers who might search for the products online.
Push Strategy : Just like its name, this strategy diligently pushes the information directly into the prospective consumers through messages, RSS feeds, Podcasts, Phone
Both these strategies have their own disadvantages and advantages while used as digital marketing and has to be used accordingly.
Read also : To Plan Your Own Digital Marketing StrategyRead More
To develop a good and effective marketing strategy for any product or brand, it is essential to have seven fundamental pillars as the founding stones. It is important for any organization to have a fixed and well sorted out strategy if they want their marketing to work. If the product or the service has enough potential to market online then these are essential to build the digital marketing strategy.
Objective of Marketing: When the organization has decided to go ahead with marketing online, first thing that has to be assessed is the main objective. This has to clearly defined in the beginning as to what the basic and extended goals are for a specific period of time. The objective should not just be confined to financial needs but should be more aimed at the wholesome development of the organization. It would always be better for the organization to chart out its needs and goals specifically so as to ensure clarity.
The Target Audience: Once the objective is clear, the organization has to analyse its target audience. Always remember that your product/ service may not cater to everyone rather there would be a clear segment of people who are interested in buying your product. So understanding them would help you in deciding what sort of a strategy you should adopt so as to engage them.
Insight and required data: getting more and more information would always benefit in getting more clarity as well as insight. But just getting information and data is not enough. Only when it is converted into meaningful insights which could practically be executed, would help you achieve the desired results. So a good marketing professional should be able to analyse and understand the data that’s available and should be capable enough to convert it into effective strategies.
Right Platforms: Once you have the required data, the objectives and know the target audience, it is important to find the platform that is most apt the kind of marketing strategy that has been planned to put forth. Not every platform would be suitable, it is highly related to the target audience. Most of the organizations do intense research on all the available platforms, in order to identify which would work best for them.
Read also : 15 Digital Marketing TipsRead More
There are many companies who are extremely successful in marketing online, all of them follow some basic strategies to achieve their goals. The important points which has helped them succeed are
Mega tags, descriptions
Keywords are the primary factor in any digital marketing, this strategy is done to indicate the search engines about the content of your site. Search engines employ algorithms to calculate the keyword density of each sites, so it is important to choose such a keyword which would relate and describe the product or service that you offer. However, when people search for something, they are more likely to type out a whole phrase, than just mere words. So it would be ideal to include those likely related phrases in the content.
URL Address: The best way to boost traffic in your webpage and increase sales is by having the keywords as its URL address. The URL‘s are the initial things which a search engine would come across. So this is an extremely efficient strategy to be employed.
Meta tags or Description: These tags should be included in perfect match for the content, as when the search engine would filter contents using those Meta titles with which you would want your site to come up.
Title: These are the tags, formal description or titles of a document or a website. It would be displayed on the window of the browser and the search engine uses this to filter the contents. Always remember to use only the key words as the titles, this would ensure that your site would always come up during the general searches as well as the keyword specific searches too.
Image tags: Having tags for images are also an effective and practical strategy which could be used effectively for digital marketing. Remember to name all the images using as many keywords as possible. This would enable the search engine to optimize the results making sure that the ranking of your site is on the rise.
Now there has been a huge rise of the online market. More and more have their presence online every day and there is a lot of selling and buying that’s happening over the internet. The trends of online marketing is also constantly on the change due to the overwhelming strength of the social media. So it is important for any business to constantly look for innovative and up to date trends to stay in touch with in its consumers.
Before considering new plans to increase digital marketing and online presence of your organizations, it is also important to be aware of the challenges that you might face too. Some of it are:
- Sometimes, a digital marketing strategy is executed without any proper planning. People and the prospective customers may not even notice it because of the vast advertisements and unique endorsements done particularly aimed at them. So it is vital to have a properly planned advertising strategy, so that your product and idea would stand out from the crowd.
- Always remember to use the social media to your advantage. It is huge mode of opportunity that would enable you to personally connect with your audience. Studies also indicate how effective social media campaigns can be in boosting any product or service. When it is combined with the traditional modes of marketing. It is bound to bring in great results.
- It is extremely important to identify your target audience and customer base before starting any sort of campaign. Only then, would you be able to successfully market your product or service to the right people. The audience has to feel the need of the product, then they are more likely to make a positive purchase decision.
For small or large business, it would be always better to go for content based digital marketing strategies.
Due to cut throat competition, digital marketing has become vital for any business. But most often, hiring an advertising agency to do the job could become a costly affair which makes the business owners to think of unique and different ideas which could be incorporated into their online advertising plans. This is especially relevant for smaller organizations.
- Cost of Time: The primary factor to be kept in mind is, time is equal to money. Since the business owners have no one else hired for the job, all the hours that they spend for their digital campaign would be lost on running their business. It would be better to analyse an hour‘s rate and then compare it to their need. If the need is found, then they could even plan on hiring some agency to help them out.
- Before starting off any digital or traditional marketing strategy, it is always important to finalize on the budget. The budget has to be decided based on their need. Once the want or need is identified, it can easily be ascertained about how much to spend on it.
- Employ A Freelancer: When the owners do not have a huge budget to hire an agency, they can still consider hiring someone to free-lance for them according to their need or want. He/she may be an expert in the marketing and would be able to successfully undertake this campaign. An expert of the area would be able to bring in a lot of professionalism to a scenario which would help the campaign to be successful.